How to promote social innovation within Sustainable Development Goals (SDGs): The case of the Audiovisual Industry in Navarre
Cómo promover la innovación social dentro de los Objetivos de Desarrollo Sostenible (ODS): El caso de la Industria Audiovisual en Navarra
Palabras clave:
social innovation, SDGs, audiovisual, Navarre, action researchResumen
This article examines the situation of social innovation in the audiovisual industry, which is a gap in the field of media management regarding the promotion of innovation with social impact. The main objective of this paper is to conduct a study in order to promote social innovation in the audiovisual industry at regional level. By collaborating through an action research case with the audiovisual cluster in Navarra (CLAVNA) this research focuses on specific Sustainable Development Goals (SDGs) related to gender equality, decent work and economic growth, and industry, innovation, and infrastructure. Three are the main findings of this study: 1) Technological innovations are crucial to promote social innovation; 2) the need for public-private co-creation for the development of the focused industry; 3) the relevance of focusing efforts on social innovation in firms based on animation and video games.to attract development and investments.
Resumen
Este artículo examina la situación de la innovación social en la industria audiovisual, que constituye una laguna en el campo de la gestión de los medios de comunicación en lo que respecta al impulso de la innovación con impacto social. El objetivo principal de este artículo es realizar un estudio para promover la innovación social en la industria audiovisual en el ámbito regional. Mediante la colaboración a través de un caso de investigación-acción con el Cluster Audiovisual de Navarra (CLAVNA), esta investigación se centra en Objetivos de Desarrollo Sostenible (ODS) específicos relacionados con la igualdad de género, el trabajo decente y el crecimiento económico, y la industria, la innovación y las infraestructuras. Tres son las principales conclusiones de este estudio: 1) Las innovaciones tecnológicas son cruciales para promover la innovación social; 2) se advierte la necesidad de la co-creación público-privada para el desarrollo de la industria con foco; 3) se ve necesario centrar esfuerzos en la innovación social de empresas basadas en animación y videojuegos. para atraer desarrollo e inversiones.
Palabras clave: innovación social; ODS; audiovisual; Navarra; investigación-acción.
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